Building brands through community growth.
I'm a Portland-based digital marketing consultant helping small businesses build a real social media presence — with content that connects, copy that converts, and strategy that makes sense for your budget.
No bloated agency retainers. No cookie-cutter posts. Just hands-on digital marketing from an independent consultant who actually cares about your growth.
Based in
Portland, OR
Portland · Seattle · Pacific Northwest
Hey, I'm Your Social Media Marketing (SMM) Buddy
Social media that builds something worth following.
I'm Alvin Thomas — a Portland-based digital marketing consultant and social media strategist with 10+ years of experience across paid and organic. I've built social presences for brands in the performing arts, nonprofits, fintech, crypto, B2B logistics, gaming, and more. That range means I can meet your audience wherever they are — and actually speak their language.
Anyone can post content. What actually moves the needle is creativity that stops the scroll, engagement that starts real conversations, and a community that keeps showing up for your brand. I've grown accounts from zero to 30K followers, managed over a million dollars in ad spend, and built online communities that go well beyond the numbers.
That's what I bring here. From the content and copy to the daily interactions in your comments and DMs — I build social presences that feel alive, not like a bulletin board. Whether you run a service business, a storefront, or a nonprofit with a mission worth amplifying, the approach is the same: human, consistent, and built to convert.
Whether you're starting from scratch or already have an audience ready to grow, I'll help you build something around your brand that people actually care about.
10+
years in digital marketing
$1.2M+
in ad spend managed
Community
not just followers
How I Work
Social media that works on repeat.
Most social media “strategies” are just a posting schedule and a prayer. I take a different approach — rooted in research, built around your brand, and designed to grow over time.
AUDIT
Know Where You Stand
Before we post a single thing, I dig into your current presence, your competitors, and your audience. You can't build a strategy on guesswork.
STRATEGIZE
Build a Plan That Fits
I craft a content and engagement strategy around your goals, your voice, and what your audience actually wants to see — not what worked for someone else.
EXECUTE
Show Up Consistently
From filming on-site to writing captions to managing your comments section — I handle the work so you can focus on running your business.
Less guesswork. More growth.
What I Offer
Services built for real businesses.
Pick what you need, skip what you don't. Everything can be tailored — no forced bundles, no long-term lock-ins until you're ready.
Social Media Management
Your Full Social Presence, Handled.
I manage your social channels end-to-end — from strategy and content creation to daily engagement. You stay focused on your business; I keep your brand showing up consistently online.
- Platform strategy (Instagram, Facebook, TikTok, LinkedIn)
- Content calendar & scheduling
- Community management & reply-guy
- Monthly performance reports
Copywriting
Words That Actually Sound Like You.
Captions, bios, ad copy, website pages — I write in your voice, not corporate-speak. Copy that's clear, human, and built to connect with the people you actually want to reach.
- Social captions & hooks
- Bio & profile optimization
- Ad copy
- Website & landing page copy
Content Creation
Scroll-Stopping Photo & Video.
I create original content for your brand — on-site shoots, Reels, short-form video, and graphics. Content that fits your aesthetic and tells your story in a way stock photos never could.
- On-location photo & video (PNW area)
- Reels & short-form video editing
- Branded graphics & carousels
- Content batching sessions
Graphic Design
A Look That Means Business.
From feed aesthetics to branded templates, I design visuals that are consistent, on-brand, and ready to post. No Canva chaos — just clean, professional design.
- Social media templates
- Feed aesthetic & brand kit
- Story & highlight covers
- Promotional graphics
Audit & Competitor Analysis
Find Out What's Working (and What Isn't).
A deep dive into your current social presence, your top competitors, and the gaps in your market. You'll walk away with a clear picture of where you are and exactly where to focus next.
- Full social media audit
- Competitor benchmarking
- Audience & content gap analysis
- Actionable recommendations report
Website Design
A Website That Works as Hard as You Do.
Your social presence sends people to your site — make sure it's worth the click. I build clean, conversion-focused websites and landing pages that look professional, load fast, and turn visitors into leads.
- Landing pages & full websites
- Full site builds & redesigns
- SEO-ready structure & copy
- Mobile-first, fast-loading design
SEO, AEO & GEO
Get Found on Google, AI Search, and Beyond.
Search isn't just Google anymore. I build content strategies that help you rank in traditional search, show up in AI-generated answers, and get cited by tools like ChatGPT and Perplexity — where your next client is already looking.
- Keyword & content research
- Blog strategy & writing
- AEO — Answer Engine Optimization
- GEO — Generative Engine Optimization
Paid Social (Advertising)
Put Your Brand in Front of the Right People.
Organic reach only goes so far. I run targeted paid social campaigns on Meta, TikTok, and beyond — built around your audience and goals. You control your ad budget directly; I handle the strategy, targeting, creative, and reporting.
- Meta (Facebook & Instagram) Ads
- TikTok Ads
- Audience targeting & retargeting
- Ad creative direction & copywriting
- Budget management & reporting
All packages are scoped to your goals and capacity. Pricing scales with deliverables — book a free intro call and we'll figure out what actually makes sense for your business.
Work & Impact
Results that speak for themselves.
Real projects, real outcomes. Here's what happens when strategy, content, and community come together.
Got Questions?
Frequently asked.
Let's Work Together
Ready to grow your social presence?
Whether you have a clear goal or just know something isn't working, I'd love to hear about your business. Book a free intro call or reach out on LinkedIn — no pressure, no pitch deck.
Or call / text: (971) 279-8797